Intuit Small Business Blog, by Kathryn Hawkins on January 31, 2014
Whether you’re planning to redesign your website, rebrand your company, or increase your online marketing might, you’ll want to examine whether your existing web content is supporting your company’s goals.
A web content audit is a thorough review of your assets that helps you determine what to delete, add, and integrate. Making appropriate changes can turn your site into a “publishing powerhouse,” Eric Siu, CEO of Single Grain, notes in Entrepreneur magazine.
Here’s how to conduct a successful web content audit: <READ MORE>