Why and How to Conduct a Web Content Audit

Intuit Small Business Blog, by Kathryn Hawkins on January 31, 2014

Whether you’re planning to redesign your website, rebrand your company, or  increase your online marketing might, you’ll want to examine whether your  existing web content is supporting your company’s goals.

A web  content audit is a thorough review of your assets that helps you determine  what to delete, add, and integrate. Making appropriate changes can turn your  site into a “publishing powerhouse,” Eric Siu, CEO of Single Grain, notes in Entrepreneur magazine.

Here’s how to conduct a successful web content audit: <READ MORE>

 

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