Intuit Small Business Blog, by Dave Clarke on February 20, 2014
If boxing is the sweet science, then maybe marketing, given its unpredictability, is the sweet-and-sour science. Or perhaps it’s more like fuzzy math. No matter. Your small business needs marketing. It must be done, no matter how tedious or difficult you find its associated tasks.
The first crucial step is setting a budget. A one-size-fits-all approach won’t work, because every business has different needs and the marketing landscape is constantly shifting. So, here are seven tips for creating a marketing budget that can really work for your company. <READ MORE>