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The Small Business Guide to Measuring Social Media ROI

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From: Intuit QuickBooks, by Susan Payton.  Ever since social media became popular as a way to connect with new customers, brands have been trying to master the art of measuring their return on investment from it. While it’s not always as cut and dried as, say, measuring sales resulting from pay-per-click ads, it is possible to measure, if you know what to look for. <Continue Reading>

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