Just Say No to Tech Purchases That Won’t Yield ROI

Intuit Small Business Blog, by Bill Snyder on January 9, 2014

When your kid asks you for  a toy you can’t afford or don’t think is appropriate for his or her age, you  simply say “no.” Sure, your response may elicit tears or a tantrum, but you know  what’s right for your child.

The same is true in your other important role: the owner of a small  business. When one of your employees asks you to buy a digital device or a  software suite that has questionable business value, you should say “no.”

We’re not just talking about a business that’s so strapped for cash  that almost any nonessential spending is out of the question. Technology purchases should always be made with  your return on investment, or ROI, in mind. <READ MORE>


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