Intuit Small Business Blog, by Dave Clarke on February 17, 2014
Google, Yahoo, Bing, Yelp, yada yada, ad infinitum. The task of optimizing your business’s search results and updating your listings with search engines, directories, and review sites to help people find you online may seem like a never-ending chore. A new service called Get Found, run by domain registrar GoDaddy, aims to solve that dilemma, especially when any of your business’s key information changes. A similar service from Yext and a number of other providers is also available.
When your business moves, for example, much of its critical information gets lost online — even if you update your key listings and your website. For example, my wife’s Pilates studio lost five years’ worth of Yelp reviews after changing locations. That’s because your business’s former data is interpreted by search engines as being the most successful search result over time. Your new address and phone number have little or no history and are therefore considered by search engine algorithms to be less relevant than the older results. While these services don’t solve the problem immediately, they make the ultimate resolution easier by updating multiple sites simultaneously instead of forcing business owners to do the updates themselves site by site, including on sites owners may not even be aware are listing them. <READ MORE>