What to Test in Your Email Campaigns

Intuit Small Business Blog, by Darcy Grabenstein on February 13, 2014

The most successful email  marketing campaigns have at least one thing  in common: They have been tested, analyzed, and retested.

Granted, a high-quality product, a compelling offer, and a robust email list  are contributing factors, too. But if you truly want to increase your email open  and click-through rates and to convert prospects into buyers, then you need to test your campaigns.

So, what should you test? Anything and everything. When you’re ready to get  started, here are a few pointers. <READ MORE>

 

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