Intuit Small Business Blog, by Darcy Grabenstein on February 13, 2014
The most successful email marketing campaigns have at least one thing in common: They have been tested, analyzed, and retested.
Granted, a high-quality product, a compelling offer, and a robust email list are contributing factors, too. But if you truly want to increase your email open and click-through rates and to convert prospects into buyers, then you need to test your campaigns.
So, what should you test? Anything and everything. When you’re ready to get started, here are a few pointers. <READ MORE>