Intuit Small Business Blog, by Brenda Barron on March 3, 2014
Social Media doesn’t have to be a major time sink. You can boost your engagement with customers and prospects across channels simply by repurposing your original content.
For example, let’s say you spend several hours writing a new post for your business’s blog. In it, you provide expert insights only you can offer, backed up by research. Once you’ve published the information, you’re ready to share it. Providing its title with a link on Facebook and Twitter is fine when the post first goes live. But how can you continue to promote your content in the days and weeks that follow?